With over a million subscribers, Thread is an online menswear platform with one simple goal: to make it easy for men to dress well.

The brand combines the expertise of personal stylists that alongside a powerful AI makes clothing recommendations to prompt purchases based on the taste of the customer. After six years in business Thread approached Bibliothèque to rethink its visual language with an identity that was more relevant – reflecting its position as a leader in the online menswear sector.

The logo is inspired by the fibres of fabric – the intersections of which create the Thread ‘T’. This deconstructs and informs the basis of a series expressive textures used across both digital and printed brand communications and advertising.

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