Spend time, well spent

The Sutton Hotel Collection is a new brand for a fine collection of distinctive hotels that celebrate discreet etiquette and traditional hospitality, with a modern sensibility.

Each hotel has a unique architectural significance to its location and is deeply connected to its community and local culture.

Working in collaboration with Craig Allen Associates, to define a new brand strategy and proposition, we developed the brand identity and a new visual language to unite the collection of hotels.

Bibliothèque were responsible for the commission and art direction of all photography and moving image, the design of all digital platforms, print collateral and signage.

Team: Craig Allen Associates (strategy), Up Hotel Agency (digital), Adam Laycock and Alan Clarke (images), Ensign (signage)