‘Super Contemporary’ celebrated the creative spirit of London at the Design Museum in Shad Thames. At Super Contemporary’s heart were fifteen new commissions from some of the city’s most acclaimed creatives, including Paul Smith, Thomas Heatherwick and BarberOsgerby. Their brief was to give something back to the metropolis where they made their name; their designs reflect acute and varied observations on London life.
A media-rich timeline, beginning in the 1960’s and charting defining moments in architecture, fashion, product design and communication, tells of pivotal events and key figures. The Lloyds of London building by Richard Rogers, the first ZX80 Sinclair personal computer, and Katherine Hamnett’s ‘58% Don’t Want Pershing!’ T-shirt featured, alongside the design schools, exhibitions and cultural events that have shaped London’s creative reputation.
The design of the timeline had to be flexible, allowing for new content to be added, right up to the point of installation. The method of display is a system of wooden ‘tracks’ that ran around the perimeter of the main gallery. Each track has three parallel grooves allowing facts, figures, captions and objects to be slotted in, according to discipline and chronology.
The display system was also used as the basis for all marketing and supporting print material. Bibliothèque worked in close collaboration with furniture designer Martino Gamper and senior curator Daniel Charney.