St Pancras Champagne Bar

Continuing our work with Searcys, we were briefed to rebrand their signature offers, including the Champagne Bar and Brasserie at St Pancras International station.

Awareness was a big issue as most people were aware of the Champagne bar, but few knew about the Brasserie, as it was hidden from view of the main Eurostar concourse. Changing the signage to reflect the overarching offer was the solution here.

The visual language was consolidated with a single bespoke typeface, Gilbert, which takes visual cues from the iconic architectural design of the grand building by Gilbert Scott. This was then applied across the range of menus, making production savings through a unified approach. We also commissioned new venue and food photography to better reflect the new offer across the new website, marketing and social media channels.

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