Redchurch had established itself as a successful micro-brewery, with their products being stocked in many of the best bars and off-licences in London. After securing funding to expand the business, they approached Bibliothèque to develop a more robust visual identity to help them achieve their goal of being stocked in premium high street retailers.
Key to the expansion was moving production of the core range to a larger, out of town, but state of the art facility. This allowed the original central London micro-brewery to act as a ‘Tap Room’ bar and experimental brewery. What they describe as their ‘Urban Farm House’.
The brewery was started in the spare room of the founders’ flat on Redchurch Street and the core product range is named after the surrounding streets of East London. Our solution was to build on this and create stand out through the use of a strong, bold and idiosyncratic typeface. With a simple layout and colour coding that differentiated each product, a clearly recognisable brand language was created.
For the ‘Urban Farmhouse’ range, we developed a templated approach based on pre-printed labels that are customised via digital printing for the small batches produced.
Six months after the launch of the new brand, Redchurch were successful in getting their core range stocked in both Waitrose and Marks & Spencer. We continue to work with them to build the brand and extend their range of products.