Ollo is a broadband service provider that targets emerging markets. Our brief was to develop an identity that would appeal to a young demographic and differentiate within a saturated telecoms market. This project included defining the strategy, naming, visual identity and guidelines.

The name Ollo is derived from the word ‘follow’ which has strong associations with social media and resonated well with the target audience. It is friendly, short and is a palindrome which allows for creative exploration.

The concept is simple – a single line of communication, connecting people with a wide spectrum of media. Created in 2011, this logo was one of the first to exploit the multi-touch hardware of smart phones and tablets for identity purposes. Custom software allows for interactive manipulation of the logo to become a creative tool in building the visual language.

Multi-touch development was done in conjunction with Field IO and The Workers.

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