Old Spitalfields Market
Old Spitalfields Market’s new owners approached Bibliothèque to help them create a new vision for this iconic destination. A legacy of redevelopment and a lack of curatorial direction had resulted in a fragmented offer and a lack of identity. We undertook extensive research and worked with the client to establish a clear strategy for the asset.
The perception was that Old Spitalfields Market had lost its soul and identity, due to its previous redevelopment and the construction of the modern adjoining site.
Our strategy was to create a Modern Market; a new model inspired by the best traditional markets and curated spaces. We looked beyond traditional retail and entertainment to encompass creativity, participation and making.
This resulted in the creation of a positioning line, ‘Old Spitalfields Market, modern since 1887’ and a new visual language that clearly articulated the vision to existing and future tenants. We worked with the client to define and introduce a specific mix of tenants, whom were then targeted with bespoke communications.
New retail tenants including McQ, Chanel and Cutler and Gross, were complimented by restaurants including Nuno Mendes’ Taberna do Mercado, Blixen and Wright Brothers. The market is going from strength to strength and will soon enter the next phase of its development.