Kontor are a London based commercial property consultancy, focussing on the Media, Technology & Creative industries. The founding partners wanted a name and identity that would stand out and reflect their contemporary, design focused approach.
The sector traditionally has a very conservative visual language. Kontor wanted to create something more disruptive, that would directly appeal to the sort of tenants that it needed to attract. The logo reflects the ‘contour’ lines on a map, with highlighted zones, similar to areas on a building floor plan. It is a responsive logo, that adapts to the format of the digital viewing device.
Not content with traditional marketing approaches, Kontor commissioned us to create an animated film to illustrate their viewpoint on the future of the sector. This was supported by a street poster campaign, to raise awareness during the launch of the property section of their website.