Kaizen House is a platform to create and share stories through food, run by Michelin-star awarded chef Elizabeth Haigh and her husband Steele Haigh. Bibliothèque were approached by them to help create an identity for their brand that they could build on for years to come.
At the core of Elizabeth’s cooking practice is Kaizen – the inclusive Japanese philosophy of continual improvement. To echo this mindset we have produced a responsive mark that constantly redraws itself in an array of different configurations. In contrast to this is a refined tone of voice using a stripped back typographic approach that frames their printed materials, YouTube channel, social media and website templates.