Good Fun Games are a ‘wolf in Sheep’s clothing’ – this innovative, underground and secretive video game developer briefed us to create an identity opposed to the big industry players. To echo their anarchic lack of respect their somewhat passive name is countered by adding additional letters to provide, shall we say, something more ‘direct’. This irreverent wordplay is used to bring a sense of energy and chaos to the brand.

The typeface (and logo) ‘Favorit’ have been modified to echo the golden era of early video gaming. It includes custom letterforms and icons built into the character set that can be used in multiple ways across their different campaign and communication platforms.