The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for a boutique hair-salon based in Norwich. The visual language uses devices found in museums, dedicated to the display of local artefacts such as vitrines, measuring scales, and captions.
The salon supports many local artists and photographers, hosting exhibitions and private views of their work. One of these was ‘Never Turn Back’, by photographer Dean Chalkley. This was a collection of images of the band ‘Kill It Kid’, taken in some of his favourite locations along the Norfolk coastline. The exhibition and accompanying newsprint was ‘an ode to friendship, space and free spirit’.