Covent Garden Living
Covent Garden Living was developed to help launch premium residential sales and rentals on the iconic Central London estate.
The marque is an extension of the identity that we created to help reposition the Covent Garden estate, and forms the basis of the graphic language through the use of materials and process.
Reflecting Covent Garden’s status as a dynamic alternative to London’s more traditional premium residential districts, we commissioned and directed fashion photographer Serge Leblon to produce a lifestyle shoot and film to illustrate the diversity of Retail, Culture, Entertainment and Food & Beverage experiences that are on Covent Garden’s doorstep. These formed the basis of the website, advertising campaign and marketing collateral.