Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing, theatrical performance rights and narrative content. Representing more than 1 million songs, composed works, plays, musicals and active recordings; they are the world’s largest independent media company.
As part of their rapid expansion, Concord needed a bold and confident new brand identity to represent their position in the market. Taking inspiration from their archive we developed a new logotype with an idiosyncratic R, that referenced the original Jazz label from which the company evolved.
A launch campaign was developed around the concept of 'In perfect harmony' which ran internationally across digital and print media.