After years of neglect, Granville Arcade and Market Row were bought by Hondo Enterprises, who saw the untapped potential in the iconic south London location. Bibliothèque were appointed to help reinvigorate interest in the site and provide a stand-out visual identity to inspire a resurgence.
We created a powerful visual language using a bold black and white repeat pattern of the market logo. This monochromatic graphic 'wallpaper' provided a neutral background to the market – allowing the rich and colourful mixture of tenants to be the main focus of the location.
Our work to date has extended across creating the first website for Brixton Village – including all of the current tenants, as well as the wide variety of cultural events that the market hosts – in addition to an awareness advertising campaign that took place across London, featured on the city’s transport network as well as Time Out magazine.