Brixton Village

After years of neglect, Granville Arcade and Market Row were bought by Hondo Enterprises, who saw the untapped potential in the iconic south London location. Bibliothèque were appointed to help reinvigorate interest in the site and provide a stand-out visual identity to inspire a resurgence.

We created a visual language around a simple, bold repeat pattern of the name, with the logo being formed by a crop of this, extending out its frame. It was important to not overshadow any of the tenants, and to let them be the main focus of the location. To achieve this we used an entirely black and white visual brand language, with the only colour coming through from the tenants themselves, be that their own branding or photography of them.

Our work to date has extended across creating the first website for Brixton Village – including all of the current tenants, as well as the wide variety of cultural events that the market hosts – in addition to an awareness advertising campaign that took place across London, featured on the city’s transport network as well as Time Out magazine.

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