Boom Cycle is a London based fitness experience that is credited with helping drive the fast expanding business of spin studios.
To coincide with rapid expansion plans, Boom Cycle undertook a full rebrand to help build a stronger identity and brand story to match Boom Cycle’s ambition. The logotype is a visual response to Boom Cycle’s combination of high energy and music focused classes: Bikes. Beats. Boom!
The new identity and website have helped Boom Cycle achieve their goal of doubling the number of studios in the first year, with many more sites to follow.