Black Eyewear is an optics brand whose designs resonate with the eyewear worn by many of the jazz musicians of the 50s and 60s. Frame designs are dedicated to the likes of Miles Davis, Thelonius Monk, Duke Ellington and John Coltrane.
For the logo, we created a heavy, stacked type block. The word ‘Black’, used in isolation, becomes an enigmatic expression of ‘cool’ in its original definition. This was re-modelled as a physical form for point of sales to sit amongst the products. The identity extends onto campaign materials, packaging, in-store display, social media assets and a full e-commerce website.