A joint project between H&M and IKEA, Atelier100 is simultaneously a funding, mentorship and networking initiative, and a multi-functional retail space in Hammersmith with the capacity for workshops, events and co-working areas.

Established to unite creatives, makers and manufacturers, with a vision to democratise design and bring the focus back towards the merits of local design and production, the initiative mobilises the most interesting designers and makers within a 100 mile radius of central London to become creative partners of the brand.

Bibliothèque was engaged in the lead creative role – building the identity and art-directing a hand-picked team of interior architects, digital designers and copywriters, to execute all aspects of the digital and physical visual language. The concept revolved around the notion of ambiguous materiality with an emphasis on colour – a visual language suggestive of embryonic material and form within the field of contemporary design.

Atelier100 was launched by instigating a London-wide “call to action” media campaign across street posters, digital billboards and social media. This followed through to in-store graphics, merchandise, and an e-commerce website with a comprehensive set of guidelines to support Atelier100 as it is rolled out across major cities globally in the coming years.

Team: Plaid (spatial), MadeByOn (digital), Leanne Cloudsdale (words), Leon Chew (images)