Allude have an international reputation for contemporary cashmere garments with an emphasis on quality and simplicity. The identity expresses the meaning of the word using a modified Futura – a typeface that simultaneously echoes these core values whilst referencing their German heritage.

To provide a flexible visual language the logo deconstructs into several manifestations across the brand – as a solitary ‘A’ motif and also in keeping with the brand’s emphasis on inclusivity – the word ‘All’.

Working closely with the client the branding and art-direction adapts seasonally alongside each collection.

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