Allude

A new visual language and strategy for the Munich-based luxury cashmere brand. The identity is a reflection of Allude’s transition from a niche womenswear company to a fashion label with an emphasis on lifestyle.

Underpinning the identity is the Allude logotype – an understated expression of the sophistication of the label. The visual language is integrated into all aspects of the business from packaging and spatial concepts to advertising and look books.

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