Unmade is at the forefront of a new textile revolution – reinventing the knitwear industry by consolidating design, technology and manufacturing to produce unique one-off garments using means of mass production.
The identity emphasises Unmade’s collaborative mission. Their philosophy is that no garment is complete until it has been personalised. Their approach is to first collaborate with other designers. They then allow the customer to make a product unique by means of digital manipulation. When the design is finished it is sent directly to a knitting machine, transforming the design into an exclusive made-to-order garment.
We echoed this process by creating a flexible motif within the logotype. The diagonal crossbar of the E is combined with an opposing stroke to represent the intervention of the collaborating designer. This device is then used across the identity as an expressive visual component.
Since its initial launch, the business has been split into two components. ‘Umd Studio’, which now acts as the face of the knitwear customisation brand, and ‘Unmade’ which is now the technology part of the business. This is being utilised by a range of partners such as Opening Ceremony and Farfetch, with more to come soon.