The Hour is a beautifully written and designed watch journal that places emphasis on cerebral content rather than luxury and celebrity. Bibliothèque designed The Hour’s identity and designed and art directed each issue of the magazine, as well as inputting on editorial content. The focus of the magazine is on current affairs, business matters, science, culture and fashion – all presented with an intelligent tone of voice to appeal to decision makers with a sense of curiosity.
Five time-based themes reflect an editorial approach to the structure of the magazine. The Moment; 12, short articles on contemporary matters and happenings. Working Hours; business and innovation with profiles on the people making things happen today. Timepiece; what’s happening in the world of watches. Zeitgeist; arts and culture, and Time-zone, which is more lifestyle orientated with travel, food and fashion.
The magazine masthead is unconventional – based on the 12, 3, 6 and 9hr positions associated with a clock face. The inner pages also make use of this symmetry. Emphasis has been placed on materials – featuring textured stocks and foil blocking to reinforce the high quality of the publication. A limited edition iPad format wallet was produced in collaboration with the leather designer Bill Amberg, as a gift to special friends of The Hour.