Space NK Men
Space.NK.Men is a sub-brand of Space.NK, a leading luxury beauty retailer offering high quality products from a broad range of innovative international brands. Bibliothèque were responsible for designing the identity for the new Space.NK.Men concept store in London and all packaging and environmental graphics.
The design solution is intentionally minimal. Graph paper provides a technical visual language, suggesting a functional and practical approach to grooming, appropriate to male consumers. The graph paper grid is applied across all touch points – from packaging and stationery, to bags and in-store displays. The incremental nature of the concept was ideal for presentation purposes, allowing staff to accurately display, position and caption products.
Bibliothèque worked closely alongside Universal Design Studio, who developed the interior architectural concept.