A contribution to 'Fit' – an exhibition of London 2012 inspired posters initiated and curated by UK designers Jonathan Barnbrook and Vaughan Oliver. Read more
The brief stipulated that we could not use official IOC graphic assets because of copyright infringement. Nonetheless our approach was to produce a poster that could potentially be used in the context of London 2012. Our solution was to reproduce the Olympic flame using the same geometric pattern as the torch – representing how design can penetrate the spirit of the Olympics.
We also developed an interactive version of this poster which took over our homepage during the duration of the London Games. You can view this here. Close
CSM, College of Art & Design