A contribution to ‘Fit’ – an exhibition of London 2012 inspired posters initiated and curated by UK designers Jonathan Barnbrook and Vaughan Oliver.
The brief stipulated that we could not use official IOC graphic assets because of copyright infringement. Nonetheless our approach was to produce a poster that could potentially be used in the context of London 2012. Our solution was to reproduce the Olympic flame using the same geometric pattern as the fabrication of the torch – representing how design can penetrate the spirit of the Olympics.
In celebration of the games, we developed an interactive version of the graphic that took over the home page of our website, for the Olympic period.