Nahmad Projects is an initiative of London-based gallerist Joseph Nahmad in collaboration with Tommaso Calabro, bringing a radical edge to Mayfair’s contemporary art scene. The gallery aims to contribute to modern culture by investigating and challenging the boundaries of contemporary art practice.

The logotype features a set of brackets that create the ‘O’ in the word projects. These act as a metaphor for the physical environment and are used to contain content and add expression.

The gallery launched with an exhibition titled I am NOT Tino Sehgal, a concept by Francesco Bonami, which was made up of 30 unique performances over 30 days. The invite, marketing and gallery graphics echoed the visual language established for the identity.