A self-initiated exhibition of Bibliothèque’s extensive collection of posters and print, designed by Otl Aicher and his team, for the 1972 Olympics in Munich.
The exhibition was held at the Vitsœ showroom in London. This was an appropriate location because of Vitsoe's German design lineage. Vitsœ manufacture the ‘606 Universal Shelving System’ designed by Dieter Rams, one time protégé of Aicher’s Ulm school colleague, Hans Gugelot. The entire exhibition was built using the 606 system, modified for display purposes.
The invite, guide and posters contextualised the Olympic content with the location and placed the games’ canine mascot Waldi as a centrepiece on the Vitsœ shelving system. The title ‘72’ comes from the coincidence of the venue’s address (72 Wigmore Street) and the year of the games.
The exhibition garnered much media attention, including The Times, The Telegraph and Creative Review magazine. It also featured as a 24-page supplement, designed by Bibliothèque, in a special German design edition of Tokyo based ‘Idea’ magazine.