Linden Staub set out to create a modelling agency that would challenge the conventions of the industry, with their mantra of ‘Empowering Women’. Uniquely they act as a mother agency to their talent and their name aptly derives from the founding partners’ mothers’ maiden names. This strong human focus became the basis for our solution.
At the centre of the identity the L and S logo forms a stylised face – a symbol with personality, uniqueness and an expression of their offer. The website allows the viewer to connect with the models on a more personal level, via a visually diverse journal which was built in collaboration with Archive Studio.
A strong presence on social media was essential and we developed a simple set of templates that allowed this to be managed consistently in house. A year after launch, Linden Staub had established themselves as a major player in the industry, with a growing roster of models and an increasing presence on the catwalks of all the major fashion shows.