Established in 2007, Liberum had grown from a start-up, to an established partner for investment institutions and corporate clients. The firm represents almost 100 listed companies and had significantly increased its research proposition, covering 80% of the FTSE 100 and 50% of the FTSE 250. This project defined an important phase in Liberum’s history, assisting the further development of their business and embracing innovative new technology.
A cornerstone of Liberum’s approach is to cut through other market noise to research that counts for its corporate clients. This dynamic attitude is reflected in a new logotype and visual language which embodies a fresh, distinctive and tailored approach to its business.
The Research Note is one of the hardest working tools in the Liberum communications palette. It needs to convey detailed information to analysts and investors, with both efficiency and clarity. Bibliothèque developed the systems and visual language that were translated into templates for all research communications.
Working with data design agency After the Flood, we developed the Research Note to include a bespoke responsive digital platform.