Less and More
Dieter Rams is one of the 20th century’s most influential industrial designers. As head of design at Braun, the German consumer electronics manufacturer, Rams defined an elegant and rigorous visual language for its products.
Bibliothèque were asked by the Design Museum to design the exhibition and all promotional material for this prestigious attraction. The exhibition featured 244 objects, spanning six decades of Dieter’s life and work. Planned across five sections (Dieter Rams solo projects, Braun team projects under Dieter’s leadership, Vitsœ, Typology and Legacy), the design of the exhibition utilised an array of graphic expressions – each appropriate to specific areas of curatorial content. The entrance featured an internal façade with Rams’ Vitsœ 606 compression system spanning the width of the upper gallery. Here the visual language from selected products set the tone.
The opening panel of each section introduced relevant product elements such as speaker grilles, calculator layouts and hi-fi interfaces. In each instance we cut away the geometric shapes of the product interfaces – deconstructing and re-scaling them beyond the intended proportions. In the mid-section we recreated part of Rams' house – his only built architectural project – using the same tiled grid featured in his living room. The back wall featured a seven metre-wide mural of the Audio 300 stereo with a superimposed grid demonstrating Braun’s rational approach to product layout.
A limited edition screenprint was also produced and sold in the Design Museum shop. Exhibition photography by Luke Hayes and Thomas Brown.