Dieter Rams: Ten Principles

A seven colour, A0 poster celebrating fifty years of business for Vitsœ, the producer of Dieter Rams’ unsurpassed 606 shelving system. The poster is an ideological statement, featuring Dieter Rams' famous ten principles for good design.

The ten principles are illustrated by products designed at Braun by Rams and his colleagues (including the superlative ET66 calculator by Dietrich Lubs). The illustrations are a hyperreal synthesis of graphics and photography.

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