Catriona Mackechnie represents the pinnacle of designer lingerie and high end swimwear from some of the world’s most desirable labels.
A floral visual language was created to express the delicate, translucent nature of the products across all touch points. This extended to the retail environment itself and also the packaging, where the imagery tessellates to create an engaging point of sale display.
The logotype features a custom-made ligature, creating a classic, elegant, and feminine marque. A full e-commerce website was developed to provide online purchasing to an expanding international audience.