Allude’s Cashmere Clinic in Munich offers repair, maintenance, cleaning and a range of natural care products to extend the life of cashmere products. The identity was created as a supporting brand for Allude’s core fashion range, and visually references the weave of its knitwear products.
The core care range consists of a set of shampoo and conditioning products available in various volumes and accessories. To package the range efficiently we produced an optimum sized box with the option to use several internal housings to accommodate each of the product configurations, resulting in reduced waste.
The product has been a great success and is now stocked in a wide range of premium retailers.