The Hygena brand repositioning expresses a contemporary aesthetic in modern kitchen design. Streamlined, functional and international in inspiration, Hygena kitchens are aimed at modern, design aware, performance-orientated consumers. Bibliothèque were commissioned to redesign the Hygena identity, as part of the MFI Padua project. Read more
The Hygena logotype uses a robust sans-serif typface where the ‘h’ has been rotated to form the ‘y’ – a simple solution reflecting the flexibility of the product. The accompanying Padua project brochure outlined the project and its strategic intentions, along with photography of the new stores and business information on each of the brands.
The Padua project was launched in a selection of stores as a change to the MFI strategic direction, retail proposition and customer experience. Developed by Circus, the business strategy included the re-launch of existing brands, Hygena and Schreiber, and the creation of two new brands, SpaceGenie and Blue Cube.