D&AD represents the global creative, design and advertising communities. Since 1962, D&AD has set industry standards to educate and inspire the next generation. Their annual awards are highly respected, and regarded as a major event in the world of design and advertising.
Bibliotheque were commissioned to design and art direct the 2010 Awards Ceremony and Dinner. Read more
Conceptually based on the decisive nature of the judging criteria, there is no grey area, is the entry in or is it out? Is it a 'Yes' or a 'No'?
Marketing, environmental and ambient executions expressed the concept as a typographic expression of the number of rejections proportional to the acceptances.
This culminated in a collaboration with pioneering technologists the Rumpus Room, to create a title film and 30 stings. Taking the concept from a static typographic expression, into an immersive video installation playing out across 5 stadium-sized screens in the round at Camden's Roundhouse.
Photography Marcus Ginns and Noah Da Costa