Allude have built an international reputation for high quality cashmere garments. Bibliothèque were commissioned to revitalise Allude’s identity, repositioning the label in line with growing international interest.
The Allude logotype suggests elegance, refinement and a contemporary sensibility. A classic monotone palette is used to allow for seasonal variation around collections and campaigns. The addition of a heritage signet gave the brand added gravitas and extended the scope of the visual language.
Our works include seasonal campaigns, packaging, look books, events and point of sale. The success of the brand has resulted in the launch of products, including a Cashmere Care range and a Cashmere Clinic in Munich, Germany.