Predator is a range of football boots developed by Adidas and worn by then high-profile players such as David Beckham, Robin van Persie and Zinedine Zidane. To coincide with the European Championships in Portugal, Bibliothèque produced spatial and marketing concepts to document the evolution of this cutting-edge product range.
An installation was created to exhibit each boot and ball combination from the previous 10 years of European and World Cup tournaments (a total of five sets). Each set was displayed in a series of perspex cases in the window of the Oki-Ni boutique on Savile Row in London. The concealed fixing mechanism within each transparent case gave the illusion that the products floated in mid air.
The hand-numbered, limited-edition catalogue was created as a unique collectors’ item. Each spread features a ball and corresponding boot, photographed at actual size. A short return page featuring the plan view of the boot reveals technical information about development and construction of this innovative product range.
The project was produced in collaboration with JJMarshall Associates. Photography by Lee Funnel.