14–18 Now, gives a global array of contemporary artists a unique platform to explore the resonance of the First World War today.
Our identity concept, ‘Time-frame’, enables a range of pictorial content to be integrated in a close relationship with the identity system. The logo has four permutations which provide compositional flexibility when used alongside visual content. The identity is delivered as an adaptive kit of parts, covering digital, marketing, publishing and event specific graphics.
Commissions have included the hugely successful ‘Poppies’ installation at the Tower of London, the ‘Spectra’ light beam by Ryoji Ikeda and ‘We’re here because we’re here’, a performance art event, devised by Jeremey Deller.